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The Best Way to Let Your Direct Mail Campaign Fail
You could be seriously underestimating the effectiveness of your advertising program. How would you judge the results of a direct mail campaign? If you only look at your customers’ initial purchases,...
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Create a Sales Funnel
Photo credit When customers buy your product or service they enter a “Sales Funnel” or “Customer Retention Path” where they receive regular mailings selling the backend products. I’ve studied sales...
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Track the Results of Your Mail Campaign
Okay, so you just spent $3,000 on a direct mail campaign. The pieces are out the door, and you’re finished with the whole process. Now it’s back to business, just fulfilling all those orders that are...
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Create a Positive Buying Experience
Photo Credit Creating a good buying experience will make your customers come back to you over and over. If your customers are happy with their purchases and their overall experience, you’ll have no...
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Mission Reactivation
While you must always be planning direct mail campaigns to new lists of prospects, don’t neglect your own list of old names – your house list. These are people who have been customers or clients in the...
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